What is addiction?

Often when we think of addiction we think of substance addiction ie abuse of alcohol, drug and drug abuse, most commonly weed or marihuana, or coke or cocaine. And indeed these are addictions I regularly treat in my practice. Many clients have been on alcohol and drug rehabilitation programmes or treatment for addictions such as 12 Step Programme or detox etc, only to return to the substance after hours, days, weeks, months or even years.

But addictions can come in many guises that don’t involve substances at all. Common examples of addictions, obsessions or compulsions are to shopping, gambling, food, eating, sex, pornography etc. The internet has given rise to an increase in addiction to sex and pornography, addicting games or gaming addiction. Even addiction to the internet itself or addiction to social networking sites such as Facebook, Twitter or on line dating.

All share similarities, however, regardless of the particular substance, activity or behaviour involved.

The fact is that people become addicted because the addiction serves a purpose. The addict uses substances or engages in behaviours for a whole host of different reasons. Sometimes as an escape from a difficult reality or to cope with uncomfortable emotions and feelings such as anger, guilt, loneliness etc or to fit in with a social group. Even as pain relief which can lead to addiction to painkillers.

Or it just might begin because they feel like a little recreation, a reward for getting through the day or the week. Once you decide to stop the negative habit, Hypnotherapy can help give you the control and strength to stay stopped. The part of the brain that responds to addiction causes you to crave certain substances or behaviours. Hypnotherapy can help to ‘switch off’ these compulsions.

It can help to eliminate cravings.
You will feel more in control.
It helps you cope with the positive changes you make to your life.
You will be more relaxed with greater self esteem.
It allows you to be open to opportunities that your addictive behaviour has prevented in the past.

Contact me now to discuss your specific condition and I will outline a personalised treatment plan to suit your needs. I will give an estimation of how many sessions you may need and the cost. I offer a free, no obligation, initial consultation in person, by phone or email.


”"To be honest I never thought I would quit smoking and I am not just talking about tobacco products. It's been a 17 year habit to smoke weed to just wake up and then continuously until bedtime. I have a family now. I have failed so many times I lost count. In 3 sessions, Martin not only fixed it so I had no more will to smoke but he has given me my life back. Thanks to him I will now live longer and enjoy my family the way that I should. I've never wanted to recommend someone so much. He is amazing and I am eternally grateful .If you are thinking about doing this ,stop thinking and trust him, it will be one of the best things that you ever do!" Jonathan Reynolds

”"My spending was out of control. I was moving debt from one card to another. I also started lying to my husband and family. Thank you for helping me to uncover what my underlying problems were. And for the practical solutions you offered too." G.

”"Shopaholic! That was me. Totally out of control . I still like nice things but I don’t feel as compelled to buy them. I sometimes have money left over at the end of the month now." Sonia. T.


”My drinking had been gradually getting out of control for years. Along with my counsellor , the hypnotherapy got me to a point where I could feel comfortable and relaxed without needing to have a drink.” G. M. Hove


”I was kidding myself that my ‘recreational drugs’ were just that! It just kind of crept up on me. The slippery slope. With you I gained the confidence to know that I could manage without them." B.E.


”The on-line gambling had slowly become a gradual obsession. I was sucked in. Now I go out and see people and enjoy life. I am so glad to be free of it" Ben. T


“I felt very silly coming to with my diet coke and aspartame problem. Together though, we nailed it.” Lydia. L


"Hey Martin. It’s 7 years now since you helped me stop smoking. Can you believe it? Because I still can’t. Thank you SO much." Jenny, Brighton.


"I am still not sure what you did or how you did it, but I haven’t touched a cigarette since. And the best thing is I don’t even think about them anymore. Over 2 years now. I will always be grateful you clever man!" Paul Shaw, London


"You helped me to realise how my obsession with food and the ‘binging’ was related to what had happened to me in the past. Helping me to let that go made it so much easier to stick to the healthy eating plan. I feel so much better about myself. It took us a while, but we got there. Cheers Martin." P. S. B.